‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Emarsys
Three steps to boosting customer experiences with AI
Today’s consumers want value both from what they buy, and from the purchasing process, regardless of whether they’re purchasing a…
Why artificial intelligence will not be taking your job
Artificial intelligence. Automation. Machine learning. Despite their origin in the discipline of pattern recognition, these technologies are redefining not just…
AllSaints embraces AI for new personalisation strategy
Leading retail brand AllSaints – whose celebrity fans include the likes of Christina Aguilera and Nicole Scherzinger – has implemented…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…