Charities offered help with DRTV fundraising ads
With charities facing a triple-whammy of intense media scrutiny, marketing consent regulation and collapsing response rates, some are predicting that…
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Recommended charity opt-in statements under fire
Charities which use the marketing consent wording provided by an NCVO working group are likely to get below average levels…
Wording tweaks can slash opt-outs
Opt-out rates can be slashed by up to 17 per cent just by making small tweaks in way the question…