Nest hits road with Coach Trip star to drive awareness
The UK’s largest workplace pension provider, Nest Pensions, has launched a social-led campaign designed to raise awareness of the scheme…
financial services
NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
Fintech thisbank plays on heritage through Equimedia
JN Bank has undergone a major rebranded in the UK after being bought out by UK and US investers, with…
Axa blitz exposes the hidden language of financial abuse
Axa UK is aiming to to help consumers better recognise the warning signs of domestic abuse, focusing on the everyday…
Meta cleans up as ‘high risk’ dodgy finance ads spread
Social media might be the marketing and advertising industry’s go-to channel but it has now also overtaken email as the…
Lloyds expands AI training scheme to entire workforce
Lloyds Banking Group has committed to roll out AI training to its entire workforce as part of a £4bn digital…
FT ‘For The Why’ marks first global campaign by NCA
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s…
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
Quilter ‘Money needs a plan’ marks first Joint campaign
Wealth management company Quilter is aiming to tackle the UK’s weak investment culture with the first campaign devised by agency…
Barclays push aims to show bank as an agent of change
Barclays is aiming to drive a major reappraisal of the role it plays in modern British life; not just as…