Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
FMCG
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…
All shook up: Elvis in charge after Birds Eye agency rejig
Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
FMCG rivals join forces to fight soaring hygiene poverty
The UK’s biggest personal care and household brands are joining forces for a new initiative launching in 700 UK Tesco…
‘Pleasurable moment’: Reckitt hands Durex to McCann
Reckitt has jumped further into bed with MRM and McCann Worldgroup by slipping the agencies yet another huge slice of business, briefing…
DunnHumby tool predicts perfect price promo combo
Tesco-owned data insight company DunnHumby is launching a new tool in the UK which it claims is capable of forecasting…
Heinz pushes new range in ‘Unbeanlievable’ campaign
Heinz has turned to Wunderman Thompson Spain to devise a new campaign being rolled out to the UK market promoting…
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…