All shook up: Elvis in charge after Birds Eye agency rejig

Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as part of the company’s drive to streamline its UK marketing relationships to deliver “best-in-class” creative across its entire brand portfolio.

The Next 15 owned agency first started working for Birds Eye in 2019, picking up its UK digital and social media account following a strategic review.

During this time it has successfully delivered award-winning work, including The Marketing Society Campaign of the Year for Birds Eye Green Cuisine x Team GB Partnership in 2022.

In this expanded role, Elvis will work closely with Birds Eye’s other agencies – McCann and Grey have both worked for the business in recent times – to help deliver brand growth and engagement across some of the biggest household names in the UK, including Birds Eye, Aunt Bessie’s and Goodfella’s Pizza.

Birds Eye UK & Ireland cluster marketing director Jim Shearer said: “Following five years of successful partnership, delivering award-winning campaigns, the team at Elvis have demonstrated outstanding strategic and creative expertise. We’re delighted to appoint them to this pivotal creative role.

“These moves enable us to harness the right capabilities from our agency partners, providing clarity and focus as we look to deliver growth for our brands in the UK.”

Elvis executive creative director Neale Horrigan added: “It’s amazing that after years of demonstrating creative and strategic leadership, we can now enter into this new, expanded relationship with Birds Eye, supporting them in their new business strategy and enabling them to deliver creative excellence for their UK brands.”