What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
football
Brentford FC makes it a hat-trick for Fresh Relevance
Brentford FC has become the latest Premier League team to bolster its online personalisation strategy for fans, joining Wolves and…
Wolves FC reaches for top of the personalisation league
Wolverhampton Wanderers FC might be blowing hot and cold in the Premier League this season but off the pitch its…
West Ham Utd hammers out deal with Fresh Relevance
West Ham United FC will be hoping to return to winning ways on the pitch after last weekend’s 3-1 drubbing…
Lionesses get ‘Burger Queen’ tribute as TV viewers soar
While the country and the England women’s team might be trying to hard to forget yesterday’s FIFA World Cup Final…
Even Women’s World Cup ads knock men’s into Row Z
Not only are England’s women putting their male counterparts to shame in progressing to the semi-finals of the the FIFA…
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…
CALM ‘Unseen Signals’: Classic case of ‘different gravy’
Our respect for both women’s football and suicide prevention charity Campaign Against Living Miserably (CALM) has been well documented, so…
Box ‘em in: Women’s football really is ‘beautiful game’
As the build up to the FIFA Women’s World Cup 2023 gets in full swing, brands are being urged to…
Back of the net: BBH lands Premier League business
The Premier League has appointed BBH London to handle its advertising and marketing account, with a brief to promote the…