TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
football
Hammers sign marketing deal to get closer to fanbase
West Ham United FC may have scored a coup by signing French international and World Cup winning goalkeeper Alphonse Areola…
Winter World Cup means charities must plan Xmas now
It’s World Cup year again – but UK fans hoping for a summer festival of football will have to shelve…
Man Utd raids N Brown to sign first data science chief
Manchester United has raided online shopping giant N Brown Group for its latest signing, bringing in Dominic Jordan as the…
Footballers cry foul over ‘abuse’ of performance data
Hundreds of professional footballers are threatening to sue major betting, entertainment and data collection firms over what they claim is…
Data geeks forecast whether football’s coming home
With the country in the grips of Euro 2020 fever, it is hard to find an England supporter who does…
Wales hammer England and Scotland during the Euros
The Welsh national football team are not only the first to qualify for the last 16 of the Euros, it…
Et tu, Paddy Power? Bookie kicks off Lampard campaign
Paddy Power has once again shown its lightning reaction to the news agenda by rushing out an ad exploiting the…
Man Utd defence ‘holds firm’ as cyber attackers strike
Manchester United FC’s early season form might have been decidedly hit and miss on the pitch, with the team languishing…
BBC picks Rapp to kick-off digital campaign for MOTDx
The BBC has signed up the team at Rapp UK to develop and create digital content for Match of the Day…