BBC picks Rapp to kick-off digital campaign for MOTDx

MOTDThe BBC has signed up the team at Rapp UK to develop and create digital content for Match of the Day spin-off show MOTDx and the BBC Sport YouTube channel, focusing football’s passion and rivalry.

Featuring real fans, the first episode launches ahead of this weekend’s Manchester derby. It sees Manchester United and Manchester City rival fan groups pitted against each other in a penalty shoot-out.

Hosted by social media influencers Yung Filly and Chunkz, the rival groups face twists and turns as they each take a shot at goal. The losers are also subject to a little on-camera humiliation with a penalty forfeit.

Running on the BBC Sport YouTube channel, three more episodes will appear ahead of the Premiership’s other derby matches including Everton v Liverpool, Manchester City v Liverpool [although not strictly a derby] and Spurs v Arsenal. In each episode, Yung Filly and Chunkz host the rival fans of each match, apparently “peppered with chaos and humour”.

The content will also be broadcast on MOTDx, which airs on Thursday evenings on BBC Two, with Yung Filly appearing as a guest.

Rapp UK creative officer Al Mackie said: “We’re really enjoying working with the BBC. This entertaining and fun content not only appeals to football fans, but to a wider audience who enjoy a spot of light-hearted competition.”

Related stories
Zoopla appoints Rapp UK to home in on CRM strategy
Rapp calls for industry to join apprenticeship scheme
Rapp UK launches workshops for female entrepreneurs
Rapp recruits creative chiefs Goodrick and Carruthers
Rapp hands global strategy role to Shiona McDougall
Caroline Parkes joins Rapp UK in senior strategy role

Print Friendly