Rapp UK has made a double appointment to its creative leadership team, hiring DigitasLBi’s Katie Carruthers as creative director and former Lida executive Anthea Goodrick as associate creative director to help boost output across the agency.
Reporting into chief creative officer Al Mackie, both Carruthers and Goodrick have bespoke contracts to complement their life/work balance as part of Rapp’s commitment flexible working.
The agency is a firm supporter of Creative Equal’s Creative Comeback scheme, which actively helps creatives return to work after starting a family.
Carruthers joins from DigitasLBi and has worked with brands including Nivea, O2, HSBC and Danone. She has also written a teen sci-fi book whilst on maternity leave.
Goodrick, who is returning to work after launching a small business and maternity leave, was previously at Lida, Karmarama and in-house at ITV Creative London working on brands such as Boots, Ikea and Glenfiddich. She will also continue to work on her own business.
Both are tasked with leveraging the agency’s data capabilities with creative and will work across Rapp’s client base including PayPal, Virgin Media and Nestlé.
Al Mackie said: “Both Katie and Anthea are supremely talented individuals which is why they are right to help lead Rapp’s creative direction and output. Whether they’re here 4 days or 3, finish at 3pm or 6pm – agencies get the best from their people when they collaborate and make it work for all. I believe it’s fairly straightforward. Find the best talent, ask what makes them happy, and find the roles that are right for them. Great work will follow.”
Carruthers added: “Rapp has a refreshing approach to recruitment, and work itself, which attracted me straight away. I strongly believe that having the chance to be more creative outside of the office fuels more unusual, interesting work inside the office. With an enviable client list and its deep expertise in technology and innovation, Rapp is an employee’s dream.”
The agency claims to have picked up 20 new clients over the past 12 months, including MediVet and The Guardian.
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