Marriott strikes deal with Man Utd for loyalty relaunch
Marriott International has signed a major sponsorship deal with Manchester United, which will give the 120 million members of its…
football
FA appoints Lida to kick off youth reward programme
The Football Association has appointed Lida to develop a new youth initiative, due to launch in January 2019, which builds…
Aston Villa aims to get into the digital premier league
Aston Villa Football Club may have just missed out on promotion to the Premier League last season but it is…
Arsenal FC shores up defence with major Swiss signing
Arsenal Football Club might still be licking its wounds from the weekend’s drubbing by Manchester City but when it comes…
Govt taps into World Cup to push engineering careers
The Government is aiming to capitalise on World Cup fever to encourage school kids to wake up to the joys…
Everton FC boosts club defences for GDPR compliance
Everton FC may have brought Wayne Rooney back to shore up the team but it is also taking a tougher…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
Chelsea FC strikes digital experience deal with Ericsson
Chelsea Football Club has signed a digital transformation deal with Ericsson which it claims will provide fans throughout its Stamford…
Chelsea FC signs first head of global fan engagement
Chelsea Football Club has appointed its first head of global fan engagement as the West London club seeks to build…
DMA ‘stars of tomorrow’ secure cup and league treble
The DMA is hailing its success in giving a leg-up to the “stars of tomorrow” after revealing that the football…