Bet365 kicks off major overhaul of CRM operations
Bet365 has ramping up its customer marketing, with the gambling company appointing its first third-party vendor to handle CRM operation by…
gambling
Betway gets red card for ads on West Ham kids site
Online gambling business Betway – the official sponsor of West Ham United FC – has been slapped with a £408,915…
ICO probes Sky Bet as odds lower on sector data abuse
The Information Commissioner’s Office stop-start investigation into the adtech industry has taken a new twist, amid calls for a full-scale…
Not so special now: Top celebs hit by gambling ad ban
All sports people, celebrities and reality show stars well-known to the under-18s are to be banned from appearing in gambling…
Marketing under fire as bookies are hit by £12m fines
The UK Gambling Commission has issued a stark warning to betting companies to tighten up their direct marketing operations or face…
Young kids ‘lap up’ betting ads on esports platforms
The gambling industry has been accused of making its online advertising vastly more appealing to children than adults, especially on…
Ladbrokes gets red card for BBH ‘gambling addict’ ad
BBH London’s first campaign for Ladbrokes – hailed at launch as portraying “the excitement, energy and anticipation of betting” –…
Decision Marketing Data Clinic: Betting on winners
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
888 hits the jackpot with data-driven marketing blitz
Online betting giant 888 Holdings has hailed data-driven marketing as a significant factor in its “landmark year” which saw it…
Et tu, Paddy Power? Bookie kicks off Lampard campaign
Paddy Power has once again shown its lightning reaction to the news agenda by rushing out an ad exploiting the…