Decision Marketing Data Clinic: Betting on winners
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
gambling
888 hits the jackpot with data-driven marketing blitz
Online betting giant 888 Holdings has hailed data-driven marketing as a significant factor in its “landmark year” which saw it…
Et tu, Paddy Power? Bookie kicks off Lampard campaign
Paddy Power has once again shown its lightning reaction to the news agenda by rushing out an ad exploiting the…
Bets are off for Ray and Jose as celebrity ad ban looms
Ray Winstone may forever be “the daddy” to some and Jose Mourinho the “special one” to others, but they and…
Industry balks at plan to ban all betting ads in the UK
Adland has hit back at proposals to outlaw all gambling ads on TV and online, insisting any ban would have…
Lockdown hell: Betting firms face online advertising fury
Gambling companies have been accused of using celebrity influencers to promote their most addictive products during lockdown, amid calls for Spurs manager…
Camelot hits jackpot as digital transformation pays off
Camelot UK is reaping the benefits of the organisation’s digital transformation, helping the UK National Lottery generate a record £7.91bn…
Nieri lands global role at gambling giant Stars Group
Former Partners Andrews Aldridge chief executive Martin Nieri has switched client side to take on the role of global director…
It’s unbelievable Jeff (again)… Sky Bet ban is overturned
A Sky Bet ad fronted by TV presenter Jeff Stelling which was banned by the ad watchdog in March for…
Swipe left: William Hill Tinder ad gets dumped by ASA
William Hill has been spanked by the ad watchdog for an ad on dating app Tinder which suggested that users…