Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
gambling
Odds stacked against ‘Ladbucks’ after ASA ad ban
The future of Labrokes’ reward scheme, Ladbucks, appears to be in jeopardy following a ruling that the brand too closely…
William Hill Vegas appoints Sky Bet agency to account
Evoke Group-owned William Hill Vegas is aiming to cement its strategic transformation and build on the success of the past…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
Gambling ads ‘out of control’ in Premier League football
The Government is being urged to crack down on a new “explosion” of gambling marketing during top flight football games,…
SkyBet action sparks fresh ICO warning on ad cookies
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
New agency ‘chomping at the bit to get going’ on Coral
UK betting and gaming operator Coral has hired Wonderhood Studios as its lead UK agency, thanks to its “evolutionary thinking…
Postcode Lottery loses as ASA ‘knocks at the door’
People’s Postcode Lottery, the charity-backed sweepstake with the Paul McCartney-penned “earworm” jingle, has been whacked by the ad watchdog over…
Paddy Power has ‘sheik-y dig’ at footie fans in ad blitz
Paddy Power is kicking off the 2023-24 football season with a new tongue-in-cheek campaign, which exposes fans’ double standards when…