Spread the word on the value and impact of marketing
CMOs face a paradox: while they are often skilled storytellers with external audiences, many struggle to effectively communicate the value…
Gartner
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Growth is not enough; CMOs must be market shapers
The challenges faced by CMOs are numerous: declining budgets, an ever-expanding scope of responsibility and difficulty proving the value of…
AI spend set to soar despite mixed results from adoption
The jury might still be out over just how effective AI has been for businesses but there is still plenty…
Three strategies to enable CMOs to thrive in 2025
CMOs are facing unprecedented challenges in 2025. Multiple, compounding disruptions make it increasingly difficult for marketing teams to plan and…
How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Getting a multichannel view of campaign performance
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…
The future of search and what it means for your brand
The future of search is changing rapidly: Gartner predicts that by 2028, some brands will see their organic site traffic…