Getting a multichannel view of campaign performance
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…
Gartner
The future of search and what it means for your brand
The future of search is changing rapidly: Gartner predicts that by 2028, some brands will see their organic site traffic…
Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
CMOs ‘must tackle job loss fears as tech jitters soar’
Fresh evidence has emerged of the potentially devastating effect of the rise of technology in the marketing industry, with nearly…
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…
CMOs must embrace ‘less is more to do more with less’
Marketers are being urged to ditch the culture of adding ever more complexity to their customer experience efforts and stop…
What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…
CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
Stop chasing consumers; join them in their fandom
After a long day is done, you attend the first night of a local music festival with friends. Like most…