‘Sunk-cost fallacy’ warning as CMOs gamble on martech
Marketing chiefs are being urged to ditch their obsession with new technology after prioritising martech spend over all else, despite…
Gartner
Agencies in firing line as CMOs put data privacy first
Data privacy issues are putting marketing chiefs on a collision course with their agencies, with nearly a third of CMOs…
Pressure soars as data becomes a victim of its success
The meteoric rise of data and analytics has become something of a poisoned chalice for chief data officers and their…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
Brands urged to rethink ‘hopeless’ digital experiences
Marketers are being urged to overhaul their digital strategies on the back of a new study which reveals that most…
Big data to shrink as Covid fuels end of data munchers
The age of big data is finally drawing to close, with Gartner predicting that, by 2025, almost three-quarters (70%) of…
Dear [name in here]: Tech go-slow ‘hits personalisation’
Gartner’s 2019 prediction that personalised marketing would be dead as a Dodo within five years might have been greeted with…
Marketers ‘must crack on with Covid-19 battle plans’
Marketing chiefs must roll up their sleeves and crack on with preparing their companies for coronavirus disruption if they want to build…