How to choose the right partner for second-party data
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
GDPR
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Email proves less is more as open rates and ROI rocket
The barrage of repermissioning emails in the run-up to GDPR might not have been legally necessary but it seems they…
‘GDPR experts’ in the dock over dubious legal advice
Legal firms and self-styled “GDPR experts” are being warned they could face compensation claims if they are found to have…
Consumers find direct mail more relevant since GDPR
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Facebook privacy scandal has been ‘a force for good’
Facebook might have escaped the Cambridge Analytica scandal with its profits – if not its reputation – intact but for…
Have companies done enough to comply with GDPR?
You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…
Lords report calls for new crackdown on marketing data
Companies could be forced to publish an annual data transparency statement detailing the behavioural data they are purchasing from third…
Marketers waking up to the benefits of GDPR, says DMA
Marketers are ditching the Triazolam and no longer having sleepless nights over the impact of GDPR, if the latest research…
ICO taps up industry for probe into programmatic ads
The Information Commissioner’s Office is calling on the adtech industry to help it determine how best to police the programmatic…