Brands turn to segmentation as GDPR hits data strategy
GDPR is having a major impact on marketers’ ability to run personalised campaigns, with the majority of companies switching to…
GDPR
Retailers ‘flouting’ data rules over e-receipt marketing
Major retailers have been accused of inadvertently flouting GDPR by including marketing materials when they issue e-receipts, despite shoppers opting…
Over 900 face fines for not paying data protection fees
The Information Commissioner’s Office says it has sent over 900 “notices of intent” to fine companies who have failed to…
Half of UK firms would pay ransom to avoid GDPR fine
Nearly half of all UK tech bosses are prepared to “do an Uber” and pay a ransom fee to hackers…
GDPR triggers 490% rise in ICO data breach reports
Increasing nervousness around GDPR has been cited for a huge spike in the number of companies reporting data security incidents…
DMA gives cautious backing to draft Brexit data deal
Government ministers might be resigning left, right and centre but the DM industry has given a cautious welcome Prime Minister…
Royal Mail urged to do more to counter direct mail fall
Royal Mail’s warning that GDPR nervousness could lead to a decline in direct mail has proved all too accurate after…
ICO launches consultation on first statutory DM Code
The Information Commissioner’s Office is drawing up plans for the first direct marketing code of practice and has launched a…
Privacy group calls for probe of seven data companies
Just days after the Information Commissioner’s Office revealed it was planning to audit a number of UK data companies, Privacy…
Government urged to tighten up data laws for children
The Government is being urged to consider tightening up data protection laws for children on the back of a new…