Marketers play catch-up after admitting GDPR failings
Marketers have been forced to remove nearly a quarter (23%) of their customer data records to get in shape for…
GDPR
UK brands staff up for push into artificial intelligence
UK brands are embarking on a major recruitment drive to adopt artificial intelligence as they race to make sense of…
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
GDPR fuels fall in email marketing but open rates rise
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25 when…
EU chief predicts first GDPR rulings before year-end
The head of data protection in Brussels has predicted that the first enforcement action against companies in breach of GDPR…
DMA brings in top privacy lawyer to boost legal team
The DMA is beefing up its team by drafting in data privacy lawyer and former Canon legal counsel Asli Yildiz…
ICO launches crackdown as firms fail to pay new fees
The Information Commissioner’s Office has begun formal enforcement action against 34 organisations that have failed to pay the new data…
Alchemetrics strikes ‘privacy by design’ partnership
Alchemetrics has joined forces with cloud-based, customer solutions technology specialist Transcend360 to create a new approach to privacy in the…
$273bn behavioural ad industry ‘is in breach of GDPR’
Behavioural advertising might be the mainstay of many brands’ marketing strategies – estimated to be worth $273bn this year –…
Companies overloading the ICO as GDPR jitters strike
Companies are so paranoid about breaching GDPR that they are inundating the Information Commissioner’s Office with over 500 calls a…