Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
GDPR
GDPR sermon: Heaven knows we’re miserable now
Church goers are still struggling to come to terms with GDPR after one parishoner’s efforts to get prayers read out…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
Marketing bodies back Brexit plans but demand clarity
The marketing industry has backed the Government’s stance on data protection post-Brexit – included in long-awaited White Paper “masterplan” to…
Top brands act to fight unfair data processing contracts
The world’s top brands are scrabbling to ensure they are not forced into sign one-sided and unfair data processing agreements…
Neil Matthews quits Sony for new privacy consultancy
Sony privacy chief Neil Matthews – the former global marketing data protection and privacy manager at Dell and head of…
World’s biggest tech firms accused of flouting GDPR
It seems Google is not the only company struggling to come to terms with GDPR; according to an analysis of…
Google GDPR shortcomings leaving ad clients exposed
Google’s failure to get to grips with GDPR is leaving many firms which use its advertising services, particularly ad-funded websites…
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
Boring data? Forget it, it’s even driving Cannes’ agenda
On the surface, the Cannes Lions International Festival of Creativity and GDPR may not be natural bedfellows but there was…