Oi no! Industry urged to ditch 1950s ABC1 classification
The advertising and marketing industry is being urged to finally ditch the socioeconomic grading system, still widely used to target…
geodemographics
Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
Marketers ‘turn away from outdated demographic data’
Marketers are increasingly turning away from targeting their customers through tried and tested demographic data, placing greater importance on real-time personalisation…
YouGov unveils global dataset of more than 40 markets
Brands and agencies are being offered what is claimed to be “unrivalled global audience intelligence” with the launch of YouGov…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
Brands turn to segmentation as GDPR hits data strategy
GDPR is having a major impact on marketers’ ability to run personalised campaigns, with the majority of companies switching to…
Modern-day classification: Who do you think you are?
In the days when I promoted Mosaic, our team used to share what we thought was an amusing anecdote. Marketers…
Geodemographics ‘useless’ as contextual data rules OK
Bad news for father of geodemographics Professor Richard Webber – and the data companies which base their products on his…