Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
Top judge blasts Google for trying to dodge UK data law
Google may have paid out tens of millions of dollars to settle three legal cases in the US but remains…
Viagogo plummets as Google dumps ads in the sin bin
Controversial secondary ticketing giant Viagogo has already crashed down the online search rankings just 24 hours after Google revealed it…
The big squeeze: digital ad duopoly to be probed at last
The Competition & Markets Authority has finally launched its investigation into the way Google and Facebook dominate the £13bn UK…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
ICO urged to act now on adtech or be seen as soft touch
The Information Commissioner’s Office has been warned by industry experts that it risks being seen as “all mouth, no trousers”…
ICO: online ad industry ‘leaving millions at risk of harm’
The online ad industry’s “immature” understanding of data protection is triggering the mass unlawful use of consumer data for real-time…
Germans unleash GDPR blitz on behavioural ad giants
Privacy campaigners are ratcheting up their war against online behavioural advertising platforms, which they claim are in breach of GDPR,…
Google challenges EU with appeal over €1.5bn ad fine
Google has, true to form, refused to take its latest European Commission fine on the chin after the tech giant…
Data’s coming home: FA hunts glory with Google deal
The Football Association is aiming to leave no stone unturned in its quest to turn all 28 of the England…