Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Now Google scraps easy opt out for third-party cookies
Google has doubled down on third-party cookies by abandoning plans to launch an easy opt out from tracking, in a…
Another day, another multi-billion pounder hits Google
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has…
Only 8% of marketers face no first-party data issues
Inaccurate, outdated and siloed data are major obstacles to delivering tailored customer experiences, with nearly a third of businesses still…
£13.6bn collective adtech action against Google looms
A £13.6bn legal action against Google over alleged anti-competitive practices in online display advertising has cleared another hurdle after the…
Storm erupts over new Google advertising tracking tool
Google has found itself engulfed in yet another data privacy storm following the tech giant’s decision to launch a new…
CMA opens fresh probe into Google’s search domination
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in…
US tech giants face first UK class action over AI data
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
Google balks at ‘staggering’ US call for Chrome sell-off
The US Department of Justice is demanding that Google sells its web browser Chrome, shares data and search results with…
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…