US tech giants face first UK class action over AI data
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
Google balks at ‘staggering’ US call for Chrome sell-off
The US Department of Justice is demanding that Google sells its web browser Chrome, shares data and search results with…
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
CMA axes Google and Apple app store probes – for now
The Competition & Markets Authority has been forced to wind up key investigations into Google’s Play Store and Apple’s App…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…