WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
ASA ruling exposes how easily kids can view explicit ads
The ad watchdog has laid bare the difficulties of keeping children safe online following a ruling over an “offensive and…
Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Now Google scraps easy opt out for third-party cookies
Google has doubled down on third-party cookies by abandoning plans to launch an easy opt out from tracking, in a…