WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
Meta to overtake Google with adspend to top $243bn
Meta is set to overtake Google in terms of total digital ad revenues by the end of 2026, for both…
Sky Media in Google deal to link CTV with wider activity
Sky Media is expanding its programmatic strategy by enabling advertisers to access premium video-on-demand inventory via Google Display & Video…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…
Reach brings in GenAI tool to combat Google Overviews
Media giant Reach, the company which has over 120 brands including The Mirror, Express, Daily Star, Manchester Evening News, and…
Decision Marketing at 15: Can anyone crush the giants?
There is little doubt that over the past 15 years, the rise of the US tech giants has fundamentally reshaped…
Apple scorched as UK sends out warning to tech giants
The net appears to be closing in on US tech giants’ business practices amid claims that the UK’s collective action…
Google woos SMEs with push for Workspace platform
Google is aiming to inspire small businesses and entrepreneurs to embrace its productivity and collaboration platform, Google Workspace, by showcasing…
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…