Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
GroupM
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…
GroupM unveils Empower scheme for female leadership
WPP-owned media agency GroupM is aiming to do its bit to promote women in the industry with the launch of…
Retail media to rescue as Brexit still haunts UK market
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
WPP pools customer data into GroupM global suite
WPP-owned media agency GroupM is launching a global technology suite which unites the customer information held by all WPP data…
Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…