John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
health and beauty
Garnier Serum ad scorched over ‘flawed’ skin claims
L’Oréal-owned cosmetics brand Garnier has been left red-faced after a high-profile marketing campaign for its Vitamin Cg Serum has been…
VCCP nets John Frieda as brand unveils global relaunch
Haircare brand John Frieda, part of Japanese beauty manufacturer Kao, has appointed VCCP to lead the creative and strategic development…
Lush finally bows to customers and launches loyalty club
Ethical cosmetics retailer Lush, famous for its handmade products such as its bath bombs and candles, has launched its first…
Skincare brand exposes ugly side of beauty marketing
Estée Lauder brand The Ordinary is aiming to lift the lid on how the beauty industry lures consumers in with…
Pukka! Jamie Oliver beams in new Sensodyne campaign
Sensodyne has jumped into bed with Jamie Oliver to promote the brand’s ability to tackle sensitive teeth, with the celebrity…
TePe aims to clean up with first TV advertising campaign
Oral health brand TePe is making its TV advertising debut, showing interdental cleaning not as an optional extra, but as…
Wild hires Hookflash to take the sweat out of SEO push
Sustainable personal care brand Wild, best known for its refillable stick and roll-on deodorants, is aiming to boost its online…
Ancient + Brave TV debut spotlights ‘lineage of courage’
Ancient + Brave, the female-founded wellness brand, has launched its first TV ad, starring Celtic warriors to Saxon priestesses and…
The Perfume Shop scents festive boost with new agency
The Perfume Shop, which claims to be the UK’s largest independent fragrance retailer, is gearing up for the festive season…