Ethical cosmetics retailer Lush, famous for its handmade products such as its bath bombs and candles, has launched its first ever loyalty scheme, despite admitting that customers have been asking for a rewards programme for decades.
With Tesco Clubcard celebrating its 30th anniversary, it could be argued that Lush has some catching up to do, considering it first opened its doors in June 1994.
Even so, the company has not always had the best record with technology, having been forced to abandon its online store for over four weeks in 2011, after admitting it had been hacked repeatedly by fraudsters over a three-month period.
Being launched in the UK and what it calls its “other key markets”, the Lush Club rewards scheme is available for customers to use on the cosmetic retailer’s app.
Shoppers can sign up and receive first access to purchase new item launches and can access exclusive offers on the app which are not available elsewhere.
Additionally, customers are rewarded for sustainability initiatives, including returning eligible plastic packaging to shops.
Lush global head of digital marketing and programmes Taniya De Abrew posted on LinkedIn: “The Lush rewards programme… has taken over three years of work and a significant collaborative effort from teams across the business to bring it to life.
“Our customers have been asking for a rewards programme for decades, and I couldn’t be prouder to see it live today.”
Not that Lush is alone in being slightly late to market; New Look only launched its first programme earlier this year, while JD Sports, Ryman and Robert Dyas are also only recent converts to the joys of loyalty marketing.
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