Pharmacies get ‘hyperlocal’ booster jab for marketing
Pharmacies can now unlock a raft of marketing opportunities, with the launch of a new scheme that gives them a…
healthcare
Suri brushes up new strategy with Joan London activity
Electric toothbrush brand Suri is highlighting how having healthy teeth plays a pivotal role in having a great day in…
Healthcare firms cut down to size over testosterone ads
Two digital healthcare companies have been given a stiff rebuke by the ad watchdog for making misleading, unsubstantiated claims regarding…
Numan calls out ‘cardboard doctors’ in weight loss push
UK-based digital healthcare provider and online pharmacy Numan is calling out the rise of “cardboard cut-out care” and online hucksters…
Mediaplus UK scoops Denplan and Simplyhealth brief
Simplyhealth Group, the UK-based healthcare provider specialising in everyday health cash plans, dental plans, and virtual GP services, has appointed…
Specsavers expands ‘Should’ve’ line to push all services
Specsavers is launching a major new campaign that sees the “Should’ve Gone to Specsavers” line evolve for the first time…
Bupa UK picks start-up for customer centricity drive
Bupa UK has appointed start-up agency Ace of Hearts to handle its marketing and advertising account following a final pitch…
Boots urges Brits to visit its pharmacies rather than GP
Boots is jumping on the UK Government’s drive to get Brits to think of their pharmacist first when they have…
‘Talking bum’ stars in TV debut for Wype bottom brand
Hygiene brand Wype – an eco-friendly alternative to wet wipes whose founders turned down an offer on BBC’s Dragons Den…
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…