Bupa UK picks start-up for customer centricity drive
Bupa UK has appointed start-up agency Ace of Hearts to handle its marketing and advertising account following a final pitch…
healthcare
Boots urges Brits to visit its pharmacies rather than GP
Boots is jumping on the UK Government’s drive to get Brits to think of their pharmacist first when they have…
‘Talking bum’ stars in TV debut for Wype bottom brand
Hygiene brand Wype – an eco-friendly alternative to wet wipes whose founders turned down an offer on BBC’s Dragons Den…
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
Cheeky agency lands brief to put the Fizz into Pro Plus
Family-owned global healthcare company Lanes Health, the company behind brands including Kalms, Earex and Olbas Oil, has appointed a new…
New ad blitz demands end to rehab postcode lottery
A major new outdoor and digital radio campaign is calling for an end to the postcode lottery for NHS rehabilitation…
Total Media puts best foot forward to land Scholl brief
Leading footcare brand Scholl – launched in 1906 by podiatrist William Mathias Scholl – is aiming to embrace 21st century…
Bayer brings in Wunderman for climate change strategy
Healthcare giant Bayer, whose brands include Rennie, Alka-Seltzer, Clarityn and Barocca, has become the first business to sign up to…
Medialab scoops Revitive Circulation Booster brief
Actegy Health has appointed Medialab to the Revitive Circulation Booster media business, to drive sales through integrated TV and digital…
Publicis faces legal challenge over US opioid marketing
Publicis Groupe has become embroiled in a US lawsuit against its former client Purdue Pharma LP, in what is claimed…