Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
IAB
Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…
Latest ad-blocking figures make grim reading for IAB
The Interactive Advertising Bureau might want to look away now; despite insisting that ad-blocker downloads had levelled out, a new survey…
Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
Pop-ups, floaters and auto play ads go in IAB rethink
The IAB is set to ditch a raft of online ad formats – including fixed-sized, floating, pop-up, auto expand and…
Call for industry to prove benefits of data to public
Yet another survey exposing a wall of consumer bewilderment and mistrust about companies gathering personal data has sparked fresh calls…
IAB claims Adblock ad launch smacks of desperation
IAB UK – the trade body of the online ad industry – insists plans by arch-enemy Adblock Plus to launch its…
Ad-block downloads ‘level out’ but IAB urges caution
The IAB UK has given a cautious welcome to the latest figures on ad-blocking, which show there has been no…
IAB insists it is winning the war on online ad issues
The Internet Advertising Bureau UK is aiming to convince the digital marketing industry that it has been toiling away to…
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…