Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
IAB
Pop-ups, floaters and auto play ads go in IAB rethink
The IAB is set to ditch a raft of online ad formats – including fixed-sized, floating, pop-up, auto expand and…
Call for industry to prove benefits of data to public
Yet another survey exposing a wall of consumer bewilderment and mistrust about companies gathering personal data has sparked fresh calls…
IAB claims Adblock ad launch smacks of desperation
IAB UK – the trade body of the online ad industry – insists plans by arch-enemy Adblock Plus to launch its…
Ad-block downloads ‘level out’ but IAB urges caution
The IAB UK has given a cautious welcome to the latest figures on ad-blocking, which show there has been no…
IAB insists it is winning the war on online ad issues
The Internet Advertising Bureau UK is aiming to convince the digital marketing industry that it has been toiling away to…
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…
Digital spend rises 16% to £8.6bn as mobile rules
Brand owners spent a record £8.61bn on UK digital advertising in 2015 – up 16.4% – as ownership of Internet…
Ad-blocking up again but many turn it off – if forced
The online ad industry is failing to stem the rising tide of ad-blockers, with the latest figures showing a sharp…
Huge rise in mobile take-up fuels ad-blocking fears
The Internet Advertising Bureau’s claim that there is no “adblockalypse” has been blown out of the water following the release of…