Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
IAB
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Digital ad body acts over ‘mass unlawful use of data’
The Internet Advertising Bureau UK has finally committed to bring advertisers in line with legislation covering realtime bidding, over six months after…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Brussels blocks plan for ICO to keep EU role post-Brexit
Hopes of securing a place for the UK at the top table of EU data protection regulation post-Brexit have been…
Google and Unilever join fight for ICO to retain EU role
Unilever and Google have backed calls to keep the UK Information Commissioner’s Office at the top table of EU data…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
Video ads fast forward past banners despite concerns
The IPA and ISBA may be growing increasingly dissatisfied with online video ad standards, but, as usual, marketers appear reluctant…