Industry pounds Govt plan to ban junk food ads online
The advertising and marketing industry is calling on the Government to scrap plans for a total ban on online ads…
IAB
Uproar as ICO axes adtech probe into Google and IAB
The Information Commissioner’s Office is facing a new threat of legal action following the decision to scrap its investigation into…
Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Digital ad body acts over ‘mass unlawful use of data’
The Internet Advertising Bureau UK has finally committed to bring advertisers in line with legislation covering realtime bidding, over six months after…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Brussels blocks plan for ICO to keep EU role post-Brexit
Hopes of securing a place for the UK at the top table of EU data protection regulation post-Brexit have been…
Google and Unilever join fight for ICO to retain EU role
Unilever and Google have backed calls to keep the UK Information Commissioner’s Office at the top table of EU data…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…