Online ad industry aims to push brand building potential
IAB UK has appointed agency group Unlimited to deliver an integrated insight and creative project to understand and shift perceptions…
IAB
Privacy groups claim victory over looming adtech ruling
Online ad industry body IAB Europe has tried to play down an imminent ruling that its adtech system – used…
Online spend proves Teflon-coated against Covid cuts
The UK digital advertising market has proved resilient to the Covid pandemic, while all around were in the doldrums, witnessing…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
‘Dismay’ as EU chief calls for ban on targeted online ads
Brussels’ top data protection cop is calling for a ban on targeted advertising based on online users’ digital activity, in…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Industry pounds Govt plan to ban junk food ads online
The advertising and marketing industry is calling on the Government to scrap plans for a total ban on online ads…
Uproar as ICO axes adtech probe into Google and IAB
The Information Commissioner’s Office is facing a new threat of legal action following the decision to scrap its investigation into…
Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…