Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
IAB
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
Video ads fast forward past banners despite concerns
The IPA and ISBA may be growing increasingly dissatisfied with online video ad standards, but, as usual, marketers appear reluctant…
Charity regulator risks turf war row by wooing agencies
The Fundraising Regulator is risking accusations that it is waging a turf war with marketing trade bodies after calling on…
Rampant mobile helps digital spend break £10bn barrier
Fresh evidence has emerged that the concerns over the effectiveness of digital advertising, as well as the current ad placement…
Former Mindshare chief joins IAB as Mew makes mark
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…
Rise in mobile ad-blocking ‘make IAB claims nonsense’
Adblock Plus has rubbished IAB UK claims that take-up of the software has plateaued, insisting that it has failed to take…
Adblock Plus makes bizarre call for online industry unity
More evidence has emerged that Adblock Plus is having an identity crisis after it called on agencies, search engines and…
Penny finally drops as online ad blocking levels plateau
At last, the message finally appears to be getting through to consumers that ad blocking threatens the entire “free” Internet,…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…