Mobile marches on but is a mystery to most clients
Mobile advertising may be growing ay eye-watering levels but ignorance among client marketers about how – and indeed whether – the discipline actually…
IAB
Coke and Nike get social right but sceptics remain
Brands and agencies looking for pointers on how to implement a successful social media strategy should take a leaf out…
Snowden claims it is ‘your duty’ to block ads
Edward Snowden has waded into the debate about ad blocking software, insisting it is web users’ duty to protect themselves…
IAB rejects ‘adblockalypse’ now, yet take-up rises
The Internet Advertising Bureau is trying to play down the latest rise in the adoption of ad-blocking software, despite new…
IAB issues lead generation guide
Online lead generation has its first ever set of best practice guidelines in the UK, drawn up by the Internet…
Clark takes IAB marketing role
The Internet Advertising Bureau (IAB) has appointed former Haymarket editor Mairi Clark as senior PR and marketing manager to boost…