Digital spend rises 16% to £8.6bn as mobile rules
Brand owners spent a record £8.61bn on UK digital advertising in 2015 – up 16.4% – as ownership of Internet…
IAB
Ad-blocking up again but many turn it off – if forced
The online ad industry is failing to stem the rising tide of ad-blockers, with the latest figures showing a sharp…
Huge rise in mobile take-up fuels ad-blocking fears
The Internet Advertising Bureau’s claim that there is no “adblockalypse” has been blown out of the water following the release of…
Mobile marches on but is a mystery to most clients
Mobile advertising may be growing ay eye-watering levels but ignorance among client marketers about how – and indeed whether – the discipline actually…
Coke and Nike get social right but sceptics remain
Brands and agencies looking for pointers on how to implement a successful social media strategy should take a leaf out…
Snowden claims it is ‘your duty’ to block ads
Edward Snowden has waded into the debate about ad blocking software, insisting it is web users’ duty to protect themselves…
IAB rejects ‘adblockalypse’ now, yet take-up rises
The Internet Advertising Bureau is trying to play down the latest rise in the adoption of ad-blocking software, despite new…
IAB issues lead generation guide
Online lead generation has its first ever set of best practice guidelines in the UK, drawn up by the Internet…
Clark takes IAB marketing role
The Internet Advertising Bureau (IAB) has appointed former Haymarket editor Mairi Clark as senior PR and marketing manager to boost…