Former Mindshare chief joins IAB as Mew makes mark

The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the appointment of Snap Inc and former Mindshare chief James Chandler to the newly created role of chief marketing officer.
In January, the newly appointed chief executive Jon Mew said he was proposing to restructure the trade body to enable it to be more engaged with advertisers and agencies, and stand more assertively for the digital industry.
Under the new structure, the team will be split into three clear functions. Chandler, who spent eight years at Mindshare and ultimately become global mobile director, will led one unit.
He said: “The IAB has always played such an important role in my career and I’ve been able to see first-hand the positive impact it has had on brands, agencies and media partners. I was completely sold on Jon’s vision from the get go and am delighted to be joining such an amazing team.”
Meanwhile former IAB chief strategy director Tim Elkington becomes chief digital officer and has been briefed to prioritise key industry issues across ad tech and from a regulatory perspective. And former director of marketing and industry engagement Alex Kozloff becomes chief operating officer to focus on the outputs of the IAB across research, events and the newly named industry initiatives team.
Mew said: “We are at a point in digital’s growth where inspiring and engaging brands is just as important as addressing the industry issues. James has the critical experience of working up close with clients, so he’s perfectly placed to put their views at the heart of our communications and outreach. He’s been an active member of the IAB over the years, so we’re thrilled he wants to join the team.”
“Tim and Alex have a combined 14 years at the IAB under their belts and every day they demonstrate razor sharp focus to build the IAB’s future. James’ industry experience is the perfect compliment to complete the top team.”
Chandler joins later this month and his appointment follows the recruitment of ex-P&G chief Roisin Donnelly as the IAB’s non-executive advisor.