HelloFresh scorched for 80m illegal emails and texts
Global food delivery company HelloFresh, whose annual revenues top €6bn, has been fingered by the UK Information Commissioner’s Office for…
mobile marketing
SMS: Who dares wins but get it wrong and it’s curtains
Brands are treading a fine line with their SMS marketing – including those who use WhatsApp – with well executed…
MSQ launches ‘less malarkey’ blitz for SIM-only Smarty
Smarty, the SIM-only mobile network powered by the Three UK network, is launching a major campaign by MSQ, designed to…
Bolser agency lands brief to help £92m sports project
Grassroots charity the Football Foundation, which has the backing of the Premier League and the Football Association, has appointed digital…
Salesforce and WhatsApp unite for messaging platform
Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
Digital spend soars but IAB chief warns ‘don’t get cocky’
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…
TPS awareness issue fuels fears of mobile bombardment
Brand owners could be inadvertently scuppering their mobile marketing efforts – and sending millions of unwanted communications – simply because…
Mobile retargeting ‘ten times more likely to clinch sale’
Online retargeting might be the bane of consumers’ lives, with concerns that firms are following them around the Internet, but…
Android devices ‘sharing sensitive data, with no opt-out’
Android mobile phones are secretly collecting and sharing highly sensitive consumer data – including health, religious, dating and even web…
Third of $657bn adspend to go on mobile marketing
The acceleration of digital transformation during Covid pandemic has seen marketers reach for their mobile phones to target consumers, and, with…