Grassroots charity the Football Foundation, which has the backing of the Premier League and the Football Association, has appointed digital marketing agency Bolser to help with the investment of up to £92m into sports facilities across England by 2025.
The Leeds-based agency, set up by the former Rapp and Havas Helia chief Ashley Bolser over 20 years ago – has provided the charity with digital strategy consultancy and the design and build of the PitchPower app.
The app will allow every football community club and organisation to carry out their own sport-specific grass pitch inspection. Once an inspection is submitted, grass pitch experts at the Grounds Management Association will produce an assessment report, with bespoke advice and recommendations to improve the grass pitch quality at any given site.
Initially designed to help support the improvement of grass pitches at football grounds, cricket, rugby league and rugby union grounds across England will also have access to the programme.
The charity plans to commit 40% of its investment, worth a projected £92m over the next three years, into the project.
This will benefit the landscape of sport across the country, ensuring people will be able to access more places to play for more of the nation’s favourite sports.
Football Foundation director of brand, marketing and communications Sam Bunis said: “Bolser are UX design specialists. They have helped us translate complex user journeys into intuitive, insight-driven designs to convert more users.”
Ashley Bolser added: “The PitchPower app is an excellent initiative and we’re very proud that our work will help the Football Foundation to support the improvement in grass pitches across England. To produce an app which meets the Football Foundation’s requirements is testament to the design expertise and build capability of our team here at Bolser.
“The charity now has an app which has user experience at its very core and supports its commitment to providing sports clubs with the funding to improve their grass pitches.
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