Programmatic ‘boosts both viewability and ad safety’
Just 24 hours after it was revealed that programmatic spend is soaring – despite privacy concerns – a new report claims…
viewability
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
Optimisation working as online ad viewability stabilises
The UK online advertising market has maintained the viewability gains it made in Q1 and Q2 – when they reached…
UK overtakes Germany as online ad viewability rises
UK online ad viewability levels have been the bane of marketers’ lives for years but things could be finally looking…
Lack of transparency piles pressure on programmatic
Fresh evidence has emerged of a crisis of confidence over programmatic buying among top marketers, with the vast majority (80%)…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
First consecutive rise in online ad views yet UK still lags
UK online advertising viewability has risen for the second consecutive quarter for the first time ever to reach 52% –…
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
Top brands boost in-house teams over online ad fears
Many of the world’s top brands are taking matters into their own hands when it comes to governance of online…
IPA calls on online giants to tackle video ad standards
The IPA has launched a scathing attack on Google’s YouTube and Facebook, claiming they are not doing enough to bring…