UK online ad viewability rises but trails rest of Europe
Online ad viewability levels in the UK rose for the first time in nine months to the highest level seen…
viewability
Former Mindshare chief joins IAB as Mew makes mark
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…
Online bodies unite in bid to tackle digital ad mess
Procter & Gamble’s chief brand officer Mark Pritchard might be the lone voice on the client side in his calls…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…
Unseen banner ads cost brands £606m during 2016
The UK online advertising market may be continuing to grow at breakneck speed but it is still suffering the same…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…
Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
Ad-block downloads ‘level out’ but IAB urges caution
The IAB UK has given a cautious welcome to the latest figures on ad-blocking, which show there has been no…