IAB insists it is winning the war on online ad issues
The Internet Advertising Bureau UK is aiming to convince the digital marketing industry that it has been toiling away to…
viewability
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…
Where is the investment in fighting online ad fraud?
A recent report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016 from ad fraud;…
Programmatic blamed as ad viewability levels crash
Programmatic and automated ad buying might make life easier for agencies but it comes at a cost to their clients,…
Online ad industry acts over video viewability fears
A leading online ad industry group is aiming to tackle growing concerns over the viewability online video advertising, a sector…
Are we missing the point on online ad viewability?
Viewability is still a divisive subject within the ad tech industry, but while the benefit of a viewability goal to…
Digital ad viewability inches up but bubbly is on hold
A chink of light has emerged in the long tunnel of online advertising viewability with new figures suggesting levels in…
Fresh blow to digital as ad viewability falls sharply
Another day, another report threatens to burst the digital advertising bubble by claiming that online ad viewability levels have dropped…
Digital ad fraud to cost brands $7.2bn in 2016
The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness but the rise of ad…
Why is digital industry so blind to viewability issue?
Perhaps unsurprisingly, given the amount of marketing budget which is now being spent on digital technologies – £7.2bn in the…