H1 digital spend tops £21bn as retail and video clean up
UK brands spent £21.2bn on digital advertising in the first half of 2026 – almost £5bn more than they spent…
IAB
IAB UK: Govt must act so digital sector can top £242bn
The burgeoning market for AI and emerging technologies could trigger a near 40% boost in the value of the digital…
Creator economy to top £1bn in 2026 as sector matures
Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, with…
AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
Condé Nast fingers IAB consent tool after cookies fine
Publishing giant Condé Nast has blamed the IAB’s Transparency & Consent Framework – developed by the industry body to help…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…