Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Hopes of securing a place for the UK at the top table of EU data protection regulation post-Brexit have been…
Unilever and Google have backed calls to keep the UK Information Commissioner’s Office at the top table of EU data…
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
The IPA and ISBA may be growing increasingly dissatisfied with online video ad standards, but, as usual, marketers appear reluctant…
The Fundraising Regulator is risking accusations that it is waging a turf war with marketing trade bodies after calling on…
Fresh evidence has emerged that the concerns over the effectiveness of digital advertising, as well as the current ad placement…
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…