AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
IAB
Condé Nast fingers IAB consent tool after cookies fine
Publishing giant Condé Nast has blamed the IAB’s Transparency & Consent Framework – developed by the industry body to help…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…