Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
IAB
Brussels blocks plan for ICO to keep EU role post-Brexit
Hopes of securing a place for the UK at the top table of EU data protection regulation post-Brexit have been…
Google and Unilever join fight for ICO to retain EU role
Unilever and Google have backed calls to keep the UK Information Commissioner’s Office at the top table of EU data…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
Video ads fast forward past banners despite concerns
The IPA and ISBA may be growing increasingly dissatisfied with online video ad standards, but, as usual, marketers appear reluctant…
Charity regulator risks turf war row by wooing agencies
The Fundraising Regulator is risking accusations that it is waging a turf war with marketing trade bodies after calling on…
Rampant mobile helps digital spend break £10bn barrier
Fresh evidence has emerged that the concerns over the effectiveness of digital advertising, as well as the current ad placement…
Former Mindshare chief joins IAB as Mew makes mark
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…