IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
IAB
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…
UK digital ad market battles the demons to top £26bn
The UK digital ad market maintained double-digit growth of 11% in 2022, despite a challenging year as advertisers fought off…
IAB chief brands critics of online ad industry ‘extremist’
IAB chief executive David Cohen has launched a scathing attack on critics of the online advertising industry, branding privacy activists,…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Cookie concerns outweighed by mishmash of data laws
The demise of third-party cookies might be vexing the minds of marketers worldwide – despite Google’s assertion that they will…