IAB chief brands critics of online ad industry ‘extremist’
IAB chief executive David Cohen has launched a scathing attack on critics of the online advertising industry, branding privacy activists,…
IAB
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Cookie concerns outweighed by mishmash of data laws
The demise of third-party cookies might be vexing the minds of marketers worldwide – despite Google’s assertion that they will…
IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
Brands must act on online ad safety; nothing else works
Brand owners must take matters into their own hands to avoid the damaging misplacement of online advertising, and not rely…
Digital spend soars but IAB chief warns ‘don’t get cocky’
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…
IAB urges brands to ‘ditch the clickheads’ in new spot
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…
Adtech framework is sunk; now firms must delete data
The Belgian data protection authority has finally delivered its damning verdict on IAB Europe’s adtech system – used by Google…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Govt backs blockchain plan to boost trust in online ads
The UK Government has made a major investment to tackle one of the biggest issues facing the digital advertising market…