Ikea takes on resale giants with furniture marketplace
Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the…
IKEA
Ikea hires new agency to take on advertising account
Flatpack furniture giant Ikea has reportedly hired VCCP to handle its UK advertising account following a review of the business,…
Ikea aims to let the quality, not the price, do the talking
Mother might be on notice with Ikea but the agency continues to put in a shift, with a new OOH…
Five go mad for Ikea as retail giant draws up shortlist
Flatpack furniture giant Ikea has drawn up a shortlist of five agencies to handle its UK advertising account following a…
Ikea bids farewell to Mother as agency shuns review
Ikea is set to take a fresh creative approach to its UK advertising and marketing following a decision by incumbent…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…
Ikea appoints global chief data and analytics officer
Ikea is beefing up its data strategy with the appointment of new global chief data and analytics officer in move…
Ikea embraces ‘crap idea’ for Brighton store opening
Ikea Brighton has called on the services of the city’s most divisive residents, with a new campaign to promote the…
Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family
Ikea is overhauling its loyalty scheme by bringing in a points-based system for the first time, while enhancing its mobile…
Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…