InfoSum signs deal with Google for advertising boost
InfoSum, the business which virtually invented “clean room” data collaboration and works with ITV, Omnicom, Boots, Experian, and Kantar, has…
InfoSum
Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
Amazon takes on InfoSum with ‘clean room’ data plan
Amazon Web Services has overhauled its advertising services and launched a new “clean room” solution designed to allow different companies…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
ITV gets in early as InfoSum launches new data platform
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
Boots signs ‘clean room’ data partnership with InfoSum
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has deals with Omnicom, Experian, REaD Group…
InfoSum builds $65m cache to fund global expansion
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has recently signed deals with Omnicom, Experian,…