Spooner on…demise of ‘the suit’
As I write this irregular column for that incomparable genius loci of the marketing world, Charlie McKelvey, I am gazing…
Jonathan Spooner
Refresh, re-jiggle, rebrand… repeat
As many of you will realise, I’m sure, rebrand projects require positively South American levels of enthusiasm, combined with meticulous…
Anyone ever die over a deadline?
I’ve had enough of living in terror of editor Charlie McKelvey and his chickens and am now using the virtual…
Do finance brands work on Twitter?
Lord Charlie McKelvey (of That Ilk) appears to be retreating further and further away into the remote, digital fastnesses of…
Do creatives need a degree? Maybe
“A degree is now going to cost at least £27,000. Do you really need one to be a creative?” These…
Do finance brands work on Facebook?
Dawn barely touches the Sussex sky, somewhere an owl hoots mournfully, the battlements of Lord McKelvey’s enormous pile rear up…
Why I’m a cock-a-hoop creative
Special dispensation from Lord McKelvey of That Ilk saw me spared a long night with the Fighting Kazakhstani Cocks and…
Omnicom foxes gorging on Rapp hens?
This month’s irregular column may give the editor’s lawyers a few headaches. You see, I have had an encouraging week…
The Lovin’ Spoonful, chapter three
The editor of decisionmarketing.co.uk, a cheerful, bucolic man of huge personal magnetism, uniquely responsible for increasing egg-production in his 245,000…
The Lovin’ Spoonful, chapter two
The tiny, frail, bird-like account executive; the booming, mighty, walrussy chairperson; the harassed production wonk; the languidly tortured art director;…