Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…
Kantar
Mark Read back in the game as chair of Kantar Media
Former WPP chief executive Mark Read’s “retirement” has been short-lived with the agency chief appointed chairman of Kantar Media’s newly…
UK brands that are ‘too polite to be bold’ losing $10bn
UK brands are being urged to put their manners to one side and keep rocking the boat again and again,…
Kantar hires Accenture chief as CEO Jansen steps down
Marketing data and analytics giant Kantar has appointed Accenture global chief Paul Zwillenberg as its new CEO, succeeding Chris Jansen,…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Madmen urged to be more nuanced to woo ‘new men’
Brands must ditch the monolithic, narrow-minded view of masculinity and make a shift in how they reach men, to build…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…