Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
Kantar
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
UK brand owners urged to ‘differentiate to accumulate’
British brands are finding out to their cost that being well-known is simply not enough to set themselves apart from…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
What a waste: ‘CMOs prioritise the wrong channels’
Marketers are stubbornly ploughing their budgets into media channels that are simply not the most effective, with a major disconnect…
Digital publishers sign up for Kantar TGI data insights
Marketing data and analytics consultancy Kantar is benefitting from the change in online news by securing a series of digital…
Kantar opens unit to help boost marketing effectiveness
Marketing data and analytics consultancy Kantar is launching a new marketing effectiveness practice to help brands determine their marketing strategy…
Clients offered cookie-free insights for local activity
Advertisers are being offered the chance to engage local audiences with highly targeted, cookieless and ID-free digital ad campaigns running…
Marketers urged to learn from Vodafone to fight slump
UK marketers should follow the example set by the team at Vodafone – as well as those at HSBC, Shell…
Forget Gen Z, Y and Z, new insights are more effective
Marketers should ditch their obsession with consumers’ age and instead segment audiences by life experiences and behaviour, with a new…