DMA boosts fight to finally clear up ‘legitimate interests’
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…
While we may still be some way from seeing the UK Government’s plans to update data and digital regulations becoming…
Companies are far more likely to fall foul of GDPR for dodgy data processing than for any other issue, with…
The DMA’s 1,000-strong membership of brand owners, agencies, data firms and tech giants could find themselves under the cosh of…
Lifeboat charity RNLI is ditching its belt and braces approach to gaining consent for marketing by scrapping its opt-in only…
The Information Commissioner’s Office is being urged to provide greater clarity over how firms can use legitimate interests for direct…
For financial services companies, cold direct mail has always been a major source for finding new customers, yet in my…
If you are old enough to remember the UK’s only 100-metre Olympic gold medallist, Linford Christie, his mantra was to…
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Companies are being warned to brace themselves for a mass customer exodus with two-thirds (65%) of Brits saying GDPR will…