Data advice for pubs has ‘more holes than Swiss cheese’
The Information Commissioner’s Office has finally published its guidance on how pubs and restaurants should handle customers’ personal data just…
leisure
Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
Merlin plots digital overhaul for single customer view
Merlin Entertainments, the company which runs Alton Towers in the UK as well as Legoland and Madame Tussauds across international…
RHS in digital transformation as membership blossoms
The Royal Horticultural Society is implementing a new digital membership scheme with the aim of boosting customer engagement among the…
All Bar One brunch sales soar with influencer marketing
Mitchells & Butlers-owned bar and restaurant chain All Bar One has reported a huge spike in brunch sales across the…
Cancer Research UK head of marketing quits for Merlin
Cancer Research UK director of brand, marketing and communications Anthony Newman – who has been at the charity for over…
Odeon ushers in CRM system to boost engagement
Odeon Cinemas is aiming to bolster its customer engagement strategy by implementing a new marketing platform which will unleash omnichannel…