Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
loyalty app
‘Pointless’ loyalty schemes leaving UK consumers cold
Marketers have lost sight of what consumers – especially younger people – really want from customer loyalty schemes, with “pointless…
Nectar preps yet another relaunch for digital overhaul
The Nectar loyalty scheme is set for yet another relaunch, just two years after it unleashed the biggest ad campaign…
Spar secures Zapper deal for loyalty and payment app
Convenience store group Spar UK is launching an all-in-one mobile payment, loyalty and coupon app after signing a deal with…
Student builds loyalty app to trump Aimia and Microsoft
Microsoft and Aimia might well have spent hundreds of thousands of pounds developing their multi-card loyalty apps but one 24-year-old…
Loyalty schemes must adapt or die, says Keith Mills
Brand owners might be launching loyalty schemes at a rate of knots but they have been warned they risk alienating…
Caffè Nero brings in tech start-up for loyalty push
Mobile wallet start-up Yoyo Wallet is aiming to expand out of the university campus and into the high street through…