Lidl Plus loyalty app set to launch in the UK next month

lidl plusLidl has confirmed its Lidl Plus loyalty scheme will launch in the UK next month, just weeks after setting up the programme in Ireland.

Customers will qualify for the offer by spending £25 or more in a single transaction, although alcohol and infant formula does not count towards the total.

Consumers will also have the opportunity to scan their digital card using the app after they have paid for their shop to receive a scratchcard and the chance to win a prize.

Other features include a £10 off coupon when you spend £200 during a month, subject to terms and conditions, as well as the ability to browse special offers prior to visiting the store.

A Lidl spokesperson said: “We are always looking at ways to drive innovation for our customers, and Lidl Plus is another way of doing this whilst continuing to offer the highest quality products at the lowest prices.

“It is currently in a testing phase and once it rolls out with more money-saving features we will be sure to communicate with all our customers.”

The app was first launched in Germany at the beginning of 2019 and has since been rolled out to Austria, Spain, Denmark, Poland and the Netherlands, with Belgium being the most recent addition in February. Customers enter their details to register and are then sent a customer number and QR code to scan at the checkout.

Last month, Lidl appointed We Are Social to run its social media account, including influencer marketing activity. The agency is working with Lidl’s roster, including Karmarama on advertising, Starcom media buying, and OMD UK media planning.

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